Yeah, we wondered the same thing when the lads at Aloha Sunday released their new line of denim, which coincidentally you can find right here. Anyway, not wanting to seem like backwater bushpigs we did a little research of our own to find out what raw selvedge denim really is.
Before the 1950s, most denim jeans were crafted from raw and selvedge denim that was made in the United States. So think of it as the stuff your grand pop used to wear. Since then the mass production of denim has meant cost cutting and the quality has been greatly reduced.
Almost all of the denim you'll find on the market these days has been prestressed in some shape or form giving it that worn-in feeling. The concept behind raw denim is that it has no pre treatment, and you break them in naturally. So when you slide into 'em that very first time, you're the first to have done so, and every mark you make on them from there on out tells a story, whether it be fading from endless summer BBQ's or rubbing from that fin key that resides permanently in your pocket.
The selvedge part is the real distinction between your average Jeans West slacks and real quality denim. Selvedge is the art of manliness. Reflecting the loom the denim was produced on, the edges on strips of selvedge ("self-edge") fabric come finished with tightly woven bands running down each side that prevent fraying, raveling, or curling. So to show off that distinction you may like to roll your new clamdiggers up a couple of notches.
So there you have it. Raw Selvedge Denim. We have a limited line available today right here. Get yours.